Desktops, notebooks, tablets & smart phones. Networks of wires, radio waves, and clouds. Pictures replacing words replacing sentences replacing paragraphs. Thought is lost in the shuffle. Superficial impression becomes the end game. People get lost in the chaos. Relationships become purely transactional.
Sometimes the direct approach is best. Other times a more playful attitude may pique your audience's curiosity and increase their engagement.
Knowing your audience is key.
We believe that communication is still at the heart of the network, social or otherwise. Pretty badges and competitive "friend" harvesting may have their place but at the end of the day, if there is a purpose to your presence, there should be a message to your medium. When that message requires more than 140 characters it's time to contact us.